The name “Seven” in the Seven Sparta brand originates from the fact that the company was founded by seven individuals, and “Seven” phonetically resembles “Sai Er Wen” (赛尔文) in Chinese. The inspiration for “Sparta” comes from the Greek city-state, reflecting our aspiration for the company to carve out its own place in the fiercely competitive e-commerce landscape and become a representative leader in the cross-border e-commerce industry.

The overall logo design is inspired by the style of Transformers and was created by our in-house design team. We envision Seven Sparta’s automotive interior products to embody the essence of Transformers—blending “transformation” with exceptional authenticity and logic. Through distinct yet coherent transformations, each design maintains a high level of realism, offering customers a uniquely aesthetic and functional experience.